Marketing, Advertising & Business Consulting

State of Visual Commerce Webinar March 30th, 2016

Internet Marketing Association Webinar Today, 2.6 billion images will be shared by consumers across the world. The Internet Marketing Association has recently completed a special report on the State of Visual Commerce on behalf of Curalate. This special report details valuable insights including the fact that only 7% of marketers believe their visual content is [...]
Is Mobile Ad Spend Right For Your Internet Marketing Plan?

Is Mobile Ad Spend Right For Your Internet Marketing Plan?

A significant predication was announced last year about mobile display advertising spend from an industry thought leader. Mobile ad spend will increase to 51% of all digital ad spend for the first time! How does this news impact your digital ad spend for mobile phones and tablets? Industry professionals are likely to roll their eyes […]

Manage Multiple #Instagram Accounts

Manage Multiple #Instagram Accounts

With more and more social media platforms becoming relevant to almost all Internet marketing campaigns we have an every increasing issue of managing accounts. Yes more platforms are becoming more relevant to your business or clients' businesses. Confident marketers with communication skills can relay to competent business owners/decision makers the strategy behind establishing a brand [...]
The State of Visual Commerce Synthesized for San Antonio

The State of Visual Commerce Synthesized for San Antonio

In this article I’ll discuss the results of a recent marketing study’s results as they apply to San Antonio, and provide a few examples of how I overcome the study’s challenges. What is important about The State of Visual Commerce? My new friends at Curalate commissioned a survey with the Internet Marketing Association. I had […]

Google Partners Connect February 11th, 2015

Google Partners Connect February 11th, 2015

On February 11th, 2015 McCrossen Digital Marketing Group hosted a live webinar featuring: Todd Rowe Managing Director – Global Channel Sales Fred Vallaeys AdWords Evangelist We had a great turn out with a mix of current and future clients. Thank you for the support to all our great partners and friends. This was our first […]

Internet Marketing: Cars, Data & Decisions

Internet Marketing: Cars, Data & Decisions

One of the core principles my agency operates by is to shoot from the hip only when data is unavailable or economically impractical to analyze. Thankfully as an Internet marketing agency we have access to near real-time volumes of data to analyze on our clients’ accounts. In this article I’ll discuss one of my clients […]