Marketing, Advertising & Business Consulting

Is Mobile Ad Spend Right For Your Internet Marketing Plan?

Is Mobile Ad Spend Right For Your Internet Marketing Plan?

A significant predication was announced last year about mobile display advertising spend from an industry thought leader. Mobile ad spend will increase to 51% of all digital ad spend for the first time! How does this news impact your digital ad spend for mobile phones and tablets? Industry professionals are likely to roll their eyes […]

Manage Multiple #Instagram Accounts

Manage Multiple #Instagram Accounts

With more and more social media platforms becoming relevant to almost all Internet marketing campaigns we have an every increasing issue of managing accounts. Yes more platforms are becoming more relevant to your business or clients' businesses. Confident marketers with communication skills can relay to competent business owners/decision makers the strategy behind establishing a brand [...]
The State of Visual Commerce Synthesized for San Antonio

The State of Visual Commerce Synthesized for San Antonio

In this article I’ll discuss the results of a recent marketing study’s results as they apply to San Antonio, and provide a few examples of how I overcome the study’s challenges. What is important about The State of Visual Commerce? My new friends at Curalate commissioned a survey with the Internet Marketing Association. I had […]

Internet Marketing: Cars, Data & Decisions

Internet Marketing: Cars, Data & Decisions

One of the core principles my agency operates by is to shoot from the hip only when data is unavailable or economically impractical to analyze. Thankfully as an Internet marketing agency we have access to near real-time volumes of data to analyze on our clients’ accounts. In this article I’ll discuss one of my clients […]

What is the value of Google Authorship?

What is the value of Google Authorship?

Content publishers need to gain more credibility and small businesses now have a bigger incentive to improve their visibility online. Many reputable authors and publishers are trying several different strategies in 2014 in a bid to stay ahead of Google search changes. Perhaps the proliferation of author photos in search results grabbed the attention of […]