USPS Every Door Direct Mail Print Design

Still Photography, Graphic Design, Integrated Marketing Campaigns
TASCO Air Conditioning & Heating Every Door Direct Mailer

work overview

Graphic design for client's seasonal mailer

TASCO Air Conditioning operates in one of the most competitive HVAC markets in the country. Ensuring our client’s brand is introduced to the widest audience requires an integrated marketing campaign, and yes in 2017 we advise on direct mailers.

McCrossen is responsible for photography, graphic design, copy, promotional ideas, industry compliance, and negotiation with Trane. By collaborating with our client at such a personal level, we are able to introduce their brand accurately to the target market, reduce costs by using USPS EDDM, and have Trane pay for 50% of the expenses.

Creative Key Elements:

  • Print design
  • Still Photography (Personality 2/3 Headshot)
  • Vendor Management (Local Printers)
  • Integrated Marketing Campaign
  • USPS Every Door Direct Mail
TASCO EDDM - Front - 2017 April V.1
TASCO EDDM - Back - 2017 April V.1
client
TASCO Air Conditioning & Heating
launch
April 2017
project
Seasonal Promotional Direct Mail
skills used
Adobe Photoshop, Adobe InDesign , Vendor Management, Geospatial Market Targeting, Customer Database Analysis
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