A significant predication was announced last year about mobile display advertising spend from an industry thought leader. Mobile ad spend will increase to 51% of all digital ad spend for the first time! How does this news impact your digital ad spend for mobile phones and tablets?
Industry professionals are likely to roll their eyes at that question. Why? Because committed Internet marketers read the writing on the wall years ago. Some read it from professional publications, others who already implemented mobile friendly and responsive designs probably seen data year-over-year showing more mobile users, and ad buyers probably got the hint from more mobile optimization options in AdWords over the years, or the ROI when the campaign was tweaked just right for mobile!
Estimates and data only a few of the indicators Internet marketing professionals should use in a predictive analytics model. Predicting the ad spend in San Antonio whether mobile or digital display in general takes more than hints from global predictions. As marketers there is an advantage to educating ourselves in other disciplines! Understanding economics and consumer psychology is on the fringe of domain discipline for someone deep diving into a small business’s Google Analytics. How does lower activity in the Eagle Ford Shale south of San Antonio impact consumer spending, and ultimately the ROI for your company or client? How does San Antonio ranking number 12 nationally in economic growth influence your company’s digital brand footprint in B2B ad spend? Next time you’re networking and a Realtor asks what you can do for him/her, are you informed enough to out perform that Realtor’s competition?