Marketing, Advertising & Business Consulting

2018 Google Search Algorithm Summary

2018 Google Search Algorithm Summary

Google Public Liaison Danny Sullivan whose job it is to explain search engine optimization (SEO) to the public says the company updates its algorithms at least once or twice a day. It is estimated that the company makes these updates updates between 500 and 600 times annually. As you may imagine, however, some of those […]

What is the value of Google Authorship?

What is the value of Google Authorship?

Content publishers need to gain more credibility and small businesses now have a bigger incentive to improve their visibility online. Many reputable authors and publishers are trying several different strategies in 2014 in a bid to stay ahead of Google search changes. Perhaps the proliferation of author photos in search results grabbed the attention of […]