Marketing, Advertising & Business Consulting

Manage Multiple #Instagram Accounts

Manage Multiple #Instagram Accounts

With more and more social media platforms becoming relevant to almost all Internet marketing campaigns we have an every increasing issue of managing accounts. Yes more platforms are becoming more relevant to your business or clients' businesses. Confident marketers with communication skills can relay to competent business owners/decision makers the strategy behind establishing a brand [...]
The State of Visual Commerce Synthesized for San Antonio

The State of Visual Commerce Synthesized for San Antonio

In this article I’ll discuss the results of a recent marketing study’s results as they apply to San Antonio, and provide a few examples of how I overcome the study’s challenges. What is important about The State of Visual Commerce? My new friends at Curalate commissioned a survey with the Internet Marketing Association. I had […]

Google Partners Connect February 11th, 2015

Google Partners Connect February 11th, 2015

On February 11th, 2015 McCrossen Digital Marketing Group hosted a live webinar featuring: Todd Rowe Managing Director – Global Channel Sales Fred Vallaeys AdWords Evangelist We had a great turn out with a mix of current and future clients. Thank you for the support to all our great partners and friends. This was our first […]

Internet Marketing: Cars, Data & Decisions

Internet Marketing: Cars, Data & Decisions

One of the core principles my agency operates by is to shoot from the hip only when data is unavailable or economically impractical to analyze. Thankfully as an Internet marketing agency we have access to near real-time volumes of data to analyze on our clients’ accounts. In this article I’ll discuss one of my clients […]

What is Google AuthorRank Series: Case For Less Anonymity

What is Google AuthorRank Series: Case For Less Anonymity

AuthorRank: A Case For Less Anonymity Recently, there has been a big uproar concerning anonymity on the internet. This time, it was the financial world that was involved when hedge fund manager David Einhorn suspected an anonymous Internet blogger breached their fiduciary duty by disclosing his fund’s purchasing of a new asset. The incident sparked […]

What is the value of Google Authorship?

What is the value of Google Authorship?

Content publishers need to gain more credibility and small businesses now have a bigger incentive to improve their visibility online. Many reputable authors and publishers are trying several different strategies in 2014 in a bid to stay ahead of Google search changes. Perhaps the proliferation of author photos in search results grabbed the attention of […]